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In Trust Matters More than Ever You’ll Discover That…

  • Human connection is vanishing.
  • Every human is hardwired to measure trust.
  • Trust matters now more than ever.
  • The 8-Pillar Framework has the qualities needed to be trusted.
  • The 40 Trust Tools in the new book will give you actionable strategies you can use right away today or tomorrow.
  • Trust can be built the fastest during times of crisis and change.

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David Horsager

is the Founder and CEO of Trust Edge Leadership Institute, inventor of the Enterprise Trust Index™, director of the global study, Trust Outlook®, Wall Street Journal bestselling author, and senior fellow at Indiana Wesleyan University. He works with top leaders and organizations to solve their biggest problems. 

David’s decades of research and work have served as a catalyst for trust awareness and development around the globe. He has advised organizations ranging from Delta Airlines, McDonald’s, FedEx, and Toyota to the New York Yankees, Walmart, Zoom, MIT, and global governments.  


governments.  

Through Trust Edge Leadership Institute, David continues to equip leaders and organizations worldwide to build high-trust teams and cultures.

Research-based, brimming with actionable advice.

“In a world that’s craving authenticity and reliability, David Horsager’s Trust Matters More than Ever is the go-to manual for leaders who aspire to cultivate a bedrock of trust in an era of skepticism. As expected, Horsager’s work is research-based, brimming with actionable advice and Trust Tools that are as applicable to your personal life as they are to your career.”

JJ Virgin

4x New York Times Bestselling Author, Celebrity Nutrition and Fitness Expert

Practical focus with applicable tools.

“Polen Capital has worked with David Horsager to strengthen trust within our team. Trust Matters More than Ever has a practical focus with applicable tools that we can put to use right away.”

Stan Moss

CEO of Polen Capital

Practical, actionable, evidence-based material.

“As a former National Football League (NFL) player, coach, and chaplain, and a current NFL Players Association executive, I know firsthand how important trust is across the entire NFL organization. Horsager offers practical, actionable, evidence-based material for any business or leader who wants to win!”

Dr. Don Davis

Senior Director of Player Affairs of the National Football League Players Association

Knocks it out of the park!

Trust Matters More than Ever knocks it out of the park! It gets to the heart of how trust is at the core of creating a winning culture in any organization.”

Greg Feasel

President of Colorado Rockies

Simple yet profound content.

“In law enforcement, there is little to no room for misconception. David Horsager’s material swiftly propelled us into the future by motivating personal development, collaboration, unity, and kindness through simple yet profound content. I am infinitely grateful for the shared wisdom of how much TRUST MATTERS.”

Michele Freeman, Ph.D.

Chief, City of Las Vegas Department of Public Safety (Retired)

Something every leader needs to have in their back pocket.

“Without trust, transactions cannot occur, influence is diminished, and companies lose their best people. David Horsager’s extensive research into what creates (or destroys) trust is something every leader needs to have in their back pocket. Trust Matters More than Ever is instantly implementable and will help you lead change, increase productivity, and improve your culture—it’s working for us!”

Jon S. Kulaga, Ph.D.

President of Indiana Wesleyan University

Clear, comprehensive, and practical path forward for leaders.

“Trust Matters More than Ever offers a clear, comprehensive, and practical path forward for leaders in a world where trust is tanking. It’s also a prescription for a life of integrity.”

William J. Doherty, Ph.D.

Professor of Family Social Science, University of Minnesota, Co-founder of Braver Angels

Packed with tools and insights.

“Every page of Trust Matters More than Ever is packed with tools and insights the reader can immediately apply in their work and personal life. Trust is the cornerstone for effective leadership in today’s complex world. When it comes to helping leaders build trusted teams, no one does it better than David Horsager!”

Lori Grant

Associate Executive Director of Illinois Association of School Boards

Timely masterpiece for leaders navigating the complexities of today’s world.

“David Horsager’s latest work, Trust Matters More than Ever, is a timely masterpiece for leaders navigating the complexities of today’s world.”

Honorable Sam Poghisio

Former Senate Majority Leader of Republic of Kenya

A Testament to the power of trust in forging lasting, bipartisan partnerships.

“In Trust Matters More than Ever, David Horsager articulates why building trust across the aisle matters and what we can each do about it. His work is a testament to the power of trust in forging lasting, bipartisan partnerships. As someone who has always believed in working together for the common good, I find this book to be a vital resource for any leader seeking to unite rather than divide.”

Max Rose

Member of U.S. Congress (NY, 2019-2021)

Thank you, David Horsager, for illustrating how a universal truth can be integrated in our daily work.

“Thank you, David Horsager, for illustrating how a universal truth can be integrated in our daily work. The trust Rwandans have in their leadership has been the crucial engine that steered a nation reduced to ashes just 30 years ago towards peace and development. Renewed trust has allowed Rwandans to think, to plan, and to erect a more solid and better system than they have ever had before.”

Ambassador Mathilde Mukantabana

Ambassador of Republic of Rwanda to the USA

Jam packed with fresh, succinct, research-based advice.

“Trust Matters More Than Ever, is jam packed with fresh, succinct, research-based advice that will re-energize your organization and give you a solid foundation from which to lead.”

"Famous" Dave Anderson

America's Rib King, National BBQ Hall of Fame

It’s the stickiness of his research and the principles of his Trust Tools.

“David Horsager is a top-tier speaker, and he also transforms corporations. It’s the stickiness of his research and the principles of his Trust Tools that will elevate your company and boost your bottom line. Trust Matters More Than Ever is an easy and very practical resource for the busy leader.”

 

Jerry Pattengale, Ph.D.

Author of 'The World’s Greatest Book, Inexplicable, Public Intellectuals and The Common Good'

Trust is harder to earn today than ever before.

“Trust is harder to earn today than ever before. I am grateful that David Horsager has given us a playbook so we can build stronger, better, and more healthy relationships with those we seek to serve.”

 

Donald Miller

Author of 'Building a StoryBrand'

Practical tools to help leaders solve the most difficult challenges they face today.

“David Horsager is the leading voice on the importance of being a trusted leader, inspiring organizations to cultivate leaders committed to building trust. He is the world’s foremost authority on trust and his latest work contains powerful insights and practical tools to help leaders solve the most difficult challenges they face today.”

Anthony Diekemper

CEO, Rampart Communications

Provides tangible strategies.

“Navigating the intricate dynamics of trust in public service is paramount for a U.S. member of Congress to be successful. Trust Matters More Than Ever doesn’t just underscore its importance; it provides tangible strategies, grounded in research and essential for fostering genuine connections with constituents and colleagues in today’s political landscape.”

Thomas W. Reed II

Member of U.S. Congress (NY, 2010-2022)

To trust or not to trust?

“To trust or not to trust? My colleague and trusted friend, David Horsager, has the answer in this great and must-read book. He’s right. It matters more than ever!”

Mark Victor Hansen

Founder and Co-creator of 'Chicken Soup for the Soul' book series

Trust MATTERS

“This is a must-read book for anyone seeking to elevate their leadership skills, deepen their relationships, and achieve lasting results. Trust MATTERS, and David Horsager delivers the roadmap for building it.”

General Paul E. Funk II

Four-Star General, U.S. Army (Retired)

Q&A with David

Q: You’ve just finished writing your fourth book, Trust Matters More than Ever. You speak, write, and consult on trust in the business world and have done so for decades. Clearly, you love what you do. What continues to fuel your work?

A: Leaders everywhere. What we’ve found is that it doesn’t matter the size of the company or the type of business, a lack of trust is eroding confidence, decreasing sales, and limiting influence everywhere. This book is about the most fundamental issue everyone is dealing with—lack of trust. Whether personal relationships, professional sports teams, Fortune 100 organizations, global governments, or small businesses, a strong, trusted culture is critical to success. It can be done. I’ve seen it. No one is immune to collapse, and it is my life mission to develop trusted leaders and organizations!

Q: What can the busy leader expect from Trust Matters More than Ever?

A: Leaders are stretched thin these days. It’s easy to blame the top leader when something goes wrong, but they rarely get enough credit when things go well. Leaders get a framework and 40 Trust Tools they can use to increase trust in their organization. Increased trust can be tied to the bottom line, so this is important work. Each Trust Tool has a graphic and application ideas.

Q: What makes this book stand out from other business leadership books?

A: This book has three big differentiators. 1) It’s research-based yet actionable, 2) it’s a beautifully-designed hardcover book, and 3) it contains 40 compelling, illustrated tools for leaders.